What is view through rate?
View through rate is the share of people who are shown your content and watch it all the way through. Most often, view through rate is measured when analyzing video content, for example on Instagram, TikTok or YouTube.
When it comes to organic content, a higher view through rate will often signal to the algorithm that this is strong content, and it will be shown to more people in the same target audience. What is considered a good view through rate varies between industries, platforms, and types of videos. For the most accurate analysis, compare with your own industry or with previous content you have published yourself.
How to calculate view through rate
The formula for calculating view through rate is quite simple:
(Number of users who watched the entire video / number of times users were exposed to the video) x100 = VTR.
Since VTR is measured in percent, you need to multiply by 100 at the end.
Frequently Asked Questions
What is view through rate?
View through rate is a metric that shows what share of those exposed to the content have watched it all the way through. It is typically used for online video content. The purpose of view through rate is to understand how many people find the content relevant.
How do you calculate view through rate?
You calculate view through rate by taking the number of people who watched the entire video and dividing it by the number of times users were exposed to the video. To get the percentage, which VTR is usually shown as, you then need to multiply your result by 100.
