What is PPC?
PPC stands for Pay-Per-Click, which in Norwegian means payment per click. It is a method used in digital advertising where advertisers pay every time someone clicks on their search ads. These ads often appear in the results on a search engine, such as Google, but are also used on social media platforms.
How does PPC work?
Pay-per-click works by advertisers bidding on specific keywords or phrases, for example through Google Ads. When a user searches for one of these terms, their ads will appear at the top of the search results (SERPen).
Imagine you want to buy flowers, more specifically maybe roses. You type this into Google and search. The ads that appear at the top of the results are most likely PPC campaigns. If you choose to click on one of these ads, the advertisers who have purchased the keywords will have to pay for your click.
Why use PPC?
As mentioned earlier, PPC is an effective method for businesses that want to increase sales or acquire new customers. By using PPC, you can collect data on search queries, giving you valuable insights into your industry. You can leverage this to attract potential customers and convert them into loyal clients. However, keep in mind that pay-per-click can become expensive over time, as you pay for every single click.
If you want to achieve successful PPC advertising, you should consider:
- The intent/purpose behind your campaign
- Search volume for the search phrases
- Your advertising budget
- Quality of both the search terms and the landing pages
Summary
PPC is an advertising method that is highly effective for driving sales. In Norwegian it means pay per click, which means that the advertiser pays every time someone clicks on their ad.
