What is lead scoring?
Lead scoring is a method used in inbound marketing, where you score your leads based on the likelihood that they will convert to sales. This is a data-driven way to identify which leads your company should prioritize.
In other words, the method is useful because it systematically ranks leads, making it easier for the sales and marketing team to prioritize where to allocate resources.
How do you score your leads?
The way you score leads is by setting up a lead scoring model. This will look different depending on which criteria your company prioritizes. Some relevant criteria include demographic position, purchase intent, and behavioral data. This can be analyzed in Hubspot, and based on these insights, it is common to score leads on a scale from 0–100. For more info, read our inbound marketing guide here:
