What is HubSpot?
HubSpot is a digital tool that serves as a central hub where business data is easily recorded. Here, customer journey, lead generation, sales, SEO, email marketing, customer service and much more are brought together. This enables companies to align and leverage the strengths of the marketing, sales, and customer service departments.
HubSpot makes it easy to log and track consumer behavior and actions of potential customers. In this way, it functions as an ecosystem to ensure that the company, based on data, develops strategies that deliver results.
Hubspot as a tool for inbound marketing
Hubspot and inbound marketing are closely connected, as the software was actually created as a result of the inbound mindset. Hubspot makes it easy for companies to track purchases and user behavior. These insights can then be used to develop a targeted inbound marketing strategy, with the goal of getting customers to come to you. For more info, read our inbound marketing guide here:
