What is site structure
An important on-page element in SEO is having a well-structured website. This means the site is organized and easy to navigate, with categories that make sense both for visitors and for the search engine. You work with site structure through how pages are distributed across the website, clear menus and categories, as well as a logical structure in the URLs. You can also upload a sitemap to clarify your site structure for the search engines.
Why is site structure important?
A clear site structure helps users easily navigate your website and get an overview of all the valuable content you provide. It also makes it easier for Google to get a clear picture of what is on your site when the structure is well organized. This helps the search engine better understand what your site is about and display it in relevant search results. Ultimately, it’s important to remember that a good site structure is crucial both for creating a strong user experience and for giving the search engine a holistic understanding of your site’s content. You can optimize the site structure both directly on the website and through technical measures. When we work with SEO, developing a clear and inclusive site structure is often part of the process, and it’s something we see delivers strong results for our clients.
