What is organic search?
An organic search is a search performed in Google’s search engine. Traffic from organic search is highly valuable because it is a free source of visitors to your website. When someone performs an organic search, the organic visibility of your website will have a major impact. Organic visibility is the visibility your website has in Google’s search engine that you have not paid for. This organic visibility is based on your website’s relevance and how well it matches the searcher’s intent.
How does Google rank websites?
Google’s role is to give you the answer to whatever you are looking for. For a website to rank high in Google’s organic search results, we need to convince the search engine that the content on the site is trustworthy and relevant to the search query. In addition, it helps to have a site with high authority and a solid technical setup. When this is done correctly, Google will rank the website high in organic search. For the website to be visible at all in Google’s search results, it must be indexed.
What is the difference between organic and paid search?
For your website to rank high in Google, you either need to work strategically with SEO (search engine optimization) or pay for the placement. Put simply, the difference is that organic search is free, while paid search is paid for. Paid search results appear at the top of the search results and are labeled “Ad”, while the organic search results we can influence appear below.
Our experience with what works in organic marketing
When we work on optimizing a website for organic search, it is important to focus on the correct use of keywords, headings, and ensuring that the content on the page is relevant to the searches the website aims to rank highly for. Five factors that are important for organic marketing:
- Unique content and clear structure
- Internal links to get the pages indexed
- Targeted content on the different landing pages with a clear message
- Strong headlines (so that Google can use them instead of generating its own)
- Use of structured data
Summary
To rank high in organic search, we need to work according to Google’s terms. Ranking high in organic search is free, unlike paid search, but it requires that your website is search engine optimized to earn its place on Google. It is therefore important to focus on, among other things, the content and structure of the site. We stay continuously up to date in this field and share our insights on what actually works.
