What is a landing page?
A landing page is a type of page on a website that focuses on a specific topic, with the goal of guiding visitors to take a specific action. Unlike other pages on the website, the focus of landing pages is to present specific information and connect it directly to a conversion. This could, for example, be making a purchase, filling out a form, or downloading content.
The term comes from the fact that it is the page visitors land on after clicking a link to your site. When you work with digital marketing, it is rarely beneficial for users to only arrive at your homepage. The goal is to guide them to relevant pages that meet their needs and increase the likelihood that they will convert.
In Google Analytics, a landing page is defined as the first page the user lands on when they arrive at your website. The term therefore applies to the first page the user encounters, regardless of the page’s purpose and how the user arrived there.
Example of a landing page
If you’re planning a campaign and will be running digital marketing, you need a dedicated landing page tied to that campaign. By having a dedicated page for the campaign, it becomes easier to direct users to the right place via links in ads and referrals. You will also be able to measure conversions specifically linked to that campaign to evaluate its performance.
Frequently Asked Questions
What is a landing page?
A landing page is a type of page on your website that focuses on a specific service, campaign, or topic. The goal of landing pages is to quickly guide users toward completing a conversion.
What is an example of a landing page?
An example of a landing page is a standalone page that focuses on a specific professional topic and links to a downloadable template related to that topic. The page can be used in ads and is designed to get people to download the content.
