Key Performance Indicators (KPI ) examples
There are a number of different KPIer companies can use. To determine which KPIer are best suited for you and your business, it is essential to identify which business objectives are most important and then set KPIer accordingly. Examples of common KPIer for companies with a goal of increased growth can include:
- Increased revenue
- Revenue per customer
- Profit margin
- Customer retention rate
- Customer satisfaction
To reach potential customers today, you generally need a solid marketing strategy that includes advertising on digital channels. With this in mind, it is worth mentioning that within digital marketing there are a number of KPI you can use to measure the success of one or more activities. For advertising and search engine optimization (SEO), you often look at KPI such as:
- Conversions
- Views (impressions)
- Clicks
- Click-Through-Rate (CTR)
Increasing CTR will in most cases be an objective to ensure that more visitors come to the website and complete an action; send an e-mail, call, or fill out the contact form.
Summary
KPI or Key Performance Indicators can be defined as a set of key figures for the company or for an activity the company is going to carry out, which measure the performance of the activity(ies). Common KPIs linked to business objectives for companies can be increased revenue, revenue per customer, profit margin, customer retention rate, and customer satisfaction. In digital marketing, the metrics conversions, impressions, clicks, and Click-Through-Rate are often used as KPIs.
