How does keyword cannibalization work?
The internal keyword competition caused by keyword cannibalization negatively impacts SEO work when pages on a website compete for the same or similar keywords. When multiple pages on a site use the same keywords, it results in unnecessary competition between the pages. This forces the search engine to decide which of the pages deserves organic visibility and which does not.
Summary
In SEO work, it is important to map out keywords and distribute them across the different pages on the website to avoid keyword cannibalization. When we work with SEO, we therefore need to ensure that the keywords are properly allocated, and that the content on the pages does not cover the same topics, so that we avoid the pages competing against each other for organic visibility.
Frequently Asked Questions
How to avoid keyword cannibalization?
To avoid keyword cannibalization, it is important to have full control over all content on the website and ensure that your pages are not competing for the same keywords.
How to identify keyword cannibalization?
To avoid falling victim to keyword cannibalization, you can check whether your website has pages that rank for the same keywords. You can easily do this by performing a “site search” in Google. A site search is done by typing site:yourwebsite followed by the keyword you want to check for keyword cannibalization into the Google search bar. If multiple pages appear in the results, your website is experiencing keyword cannibalization.
