What does hashtag mean?
A hashtag, or “emneknagg” in Norwegian, is the use of this symbol: # to label content on social media and online based on topic. When you post content on social media, you can add a hashtag followed by one or more words that describe the content. For example, #digitalmarkedsføring. Your post will then be categorized together with other posts tagged with #digitalmarkedsføring. The hashtag can later be searched for, and all content using that hashtag will appear.
Hashtags start with the # symbol, followed directly by the word or words you want to use. Do not use spaces, as it will then not be registered as a hashtag.
How to use hashtags?
Hashtags are often used when you want to start or join a social debate or conversation. For example, related to political events in the world, such as the invasion of Ukraine or #blacklivesmatter. They are also used to collect content related to an event or occasion. For instance, you can show that you are part of a festival by hashtagging the festival. This makes it a strong marketing element. You can use a hashtag to promote your company and what defines you.
However, it is important to use hashtags that are relevant to what you post. When someone searches for #oslo, they want to see posts that showcase Oslo. In that case, a close-up of a pair of shoes you bought on your Oslo trip is not a good fit.
Summary
Hashtags are used to categorize content on social media. They are commonly used by individuals and companies to contribute to social discussions or to showcase what they stand for. They can also be used as part of digital marketing.
Frequently Asked Questions
What is a hashtag?
A hashtag is the symbol # followed by a word used to categorize content on social media and the internet. You add hashtags to social media posts that describe the content you are sharing. People can then search for the hashtag to find all content associated with it.
How is hashtag used?
Hashtags are used to connect your content to the social conversation on the internet, or to initiate a social discussion. They are used by individuals and businesses to showcase what defines them and what they are engaged in.
