What is content analysis?
Content analysis is a method for examining different types of content, such as text and video, to generate data and insights. For businesses, this is essential to support data-driven marketing and better address the needs of the target audience.
A content analysis can be both qualitative and quantitative, and it is up to the company to decide what works best. It depends on the type of insights they want to gain.
Qualitative content analysis
A qualitative content analysis is used to collect and interpret qualitative data, such as in-depth interviews, texts, and focus groups. This type of data is intended to provide deeper insight and a broader understanding of quality.
Quantitative content analysis
Quantitative content analysis is about collecting data in numerical form. For companies, quantitative data is useful for identifying customer preferences and needs more accurately.
