What is B2B marketing?
B2B marketing refers to a company that markets its products or services to other businesses. This means that all companies whose target audience is in the business market, public or private, are working B2B. At Solid Media, for example, we direct our digital marketing services towards other companies, in other words B2B. If a company instead has consumers as its target audience, this is referred to as B2C marketing.
In B2B marketing, you typically target people who, on behalf of their company, are responsible for deciding whether to purchase your product or use your service. This places a number of requirements on your marketing strategy, as decision-makers are often looking for a different type of information than consumers and make choices based on logic rather than emotions. Your marketing should therefore be grounded in logic and based on facts, in order to meet their needs.
Summary
B2B marketing is the marketing of products or services from one company to other companies. When you work with B2B marketing, you are often targeting decision-makers who make choices on behalf of the entire company – which, among other things, requires a different strategic approach than marketing to consumers. The marketing should, among other things, be grounded in logic and facts to meet the decision-maker’s needs.
Frequently Asked Questions
What is B2B?
B2B stands for “business to business” and refers to the sale and marketing of products or services from one company to other companies.
What is B2B marketing?
B2B marketing is when companies direct the marketing of their products or services toward other companies. In B2B marketing, you often target decision-makers who make choices on behalf of their company, which in turn sets a number of requirements for the marketing strategy. For more information about effective B2B marketing, read our inbound marketing guide here:
