What is artificial intelligence?
There are various definitions of artificial intelligence. According to regjeringen.no the definition of artificial intelligence is “systems that perform actions, physically or digitally, based on the interpretation and processing of structured or unstructured data, with the aim of achieving a given goal.".
What is AI?
AI (artificial intelligence) refers to artificial intelligence and encompasses data-driven systems. AI consists of digital systems that perform actions that previously required human intelligence. The tasks performed can be either physical or digital, but what all AI has in common is that it is technology designed to solve specific tasks.
How is artificial intelligence used in marketing?
Artificial intelligence, or AI, is a tool within marketing that is, for example, used to manage and understand large volumes of data. When data is handled correctly, marketers can achieve better results from their marketing efforts by tailoring their marketing to the target audience they want to reach.
Summary
Artificial intelligence and AI have various definitions, but can be viewed as data-driven techniques and systems that, based on the processing of data, perform actions either physically or digitally.
Frequently asked questions:
What is artificial intelligence?
Artificial intelligence is information technology that can solve challenges in a variety of situations, both physical and digital.
What are examples of artificial intelligence?
Examples of artificial intelligence include music and TV streaming services that provide recommendations on what you should listen to or watch.
