For several years, Solid Media has been working on digital marketing for Advania through paid advertising and search engine optimization. Now the delivery is doubled with even more content production.
Become a genuine challenger in the IT industry
Advania is a Northern European IT company with offices in Norway, Sweden, Denmark, Finland, the United Kingdom, and Iceland. An IT partner that provides you with a complete IT delivery – everything from cloud services, IT security, products, and consulting.
Solid Media has, over several years, helped Advania succeed with its digital marketing. During this period, Advania has gone from establishing itself in Norway to becoming a genuine challenger in the Norwegian IT industry.
“It’s easy for us to scale with Solid Media as our partner for digital visibility,” says Lund.
Shifted visibility and built brand awareness
The first thing Solid Media assisted Advania with was transferring the established visibility and brand awareness from Visolit to Advania. In less than two years, Advania has gone from being a lesser-known brand to becoming a well-known name in the IT industry.
The IT industry is often characterized by complex terms and jargon, while Advania’s goal is to make IT accessible to everyone. In line with this, Solid Media has helped them build the IT dictionary, where they provide clear explanations of all key concepts. This has become a valuable resource both internally in the company and for people searching for IT-related terms on Google. There has also been a strong focus on building visibility with search ads linked to their services, and on creating user-centric content.
Content production is taking a bigger slice of the pie
Solid Media has expanded the scope of its services in recent years and now delivers a broader range of content production to its clients. In addition to SEO and advertising, they also provide articles, guides, UX pages, downloadable content, templates, glossaries, SoMe copy, and any other content the client may need.
“We look forward to continuing our collaboration and to the results we will achieve together,” concludes Lund.
